• Be the first to visit us

    As a result of the merger between People's Choice Credit Union and Heritage Bank, our new People First Bank branches have started to open, ready to help you with all your banking needs.

    We're still working behind the scenes, to bring our products, services and technology together under one brand, so for now, only the branding, design and layout of our branches will change.

    These new People First Bank branches will continue to offer the same range of People's Choice products and services, until those products and services are rebranded to People First Bank.

    Although your local branch may look different, our commitment to your experience will remain the same.

We're rebranding the following branches to People First Bank

  • Salisbury, SA

    Now open at 130 Winzor Street, Salisbury, SA 

    Learn more

  • Marion, SA

    Now open at Level 1 Westfield Marion,
    297 Diagonal Road, Oaklands Park, SA

    Learn more

The following branches are now rebranded as People First Bank

FAQs

  • What products and services will be available in a People First Bank rebranded branch?

    Our rebranded branches will continue to offer the same range of People's Choice branded products and services. All products, services and advice obtained in those branches will continue to be provided by Heritage and People's Choice Ltd, trading as 'People's Choice Credit Union'. 

  • Will lending and advice centres change?

    Lending and Advice Centres will be included in the rebrand, but for the time being they will continue to only offer the currently available People's Choice services. 

  • Will products and services change?

    There are no immediate changes. Both the Heritage Bank and People’s Choice brands will continue to operate as usual for now.  

    Over time, products and services will be rebranded, and members will continue to have access to a range of competitively-priced products and services. In time, we will also move to a single technology platform, ensuring our members can access a contemporary banking platform to meet the needs of new and existing members.

    Members will be kept updated throughout this process so that they know what to expect as the changes will be introduced progressively over some time.

  • Are we still a mutual given ‘Bank’ is in our new name?

    Yes. We remain 100% member-owned and focused on serving you, our members. Our new brand reflects our aspiration as a national mutual that offers a genuine alternative to the listed banks.

    The simple truth is that many people today aren’t familiar with the terms “credit union” or “building society”, and don’t understand what they mean. Using the term “bank” in our name makes clear to everyone what our core business is. 

    That’s not to say we are the same as the other banks. We differentiate ourselves as a purpose-driven alternative to the listed banks, which have a focus on making profits for the benefit of shareholders. 

  • How will members benefit?

    The merger has provided the scale needed to ensure members continue to benefit from competitive financial products, personalised customer service and modern, secure banking technology – all with the care that only a strong, sustainable, member-owned banking organisation can provide.

    We are now large enough to offer members more but still small enough to retain the personal touch.

    The benefits that members will enjoy over time as a result of the merger include:

    • Gaining access to one of Australia’s largest member-owned branch networks of 95 sites.
    • A wide range of competitively-priced products and services.
    • Better payment options.
    • The removal of a number of fees and charges.
    • 24/7 Australian-based call centre support and Saturday trading in selected branches. 
    • Contemporary, secure digital banking, backed by ongoing investment to meet members’ evolving needs.
    • A minimum of $50 million over five years in community support and environmental initiatives.
    • Local knowledge, employment and investment from our permanent, dual head offices in Adelaide and Toowoomba.

  • What has happened to my membership?

    Members of both People’s Choice Credit Union and Heritage Bank are now members of the merged organisation.

  • Will the headquarters move?

    No. We will operate dual head offices in Adelaide and Toowoomba. 

    We remain committed to maintaining our presence in our existing communities, including continued support of local community programs.

  • What does our new name mean?

    Our new name and brand – People First Bank – says exactly what we’re all about: people. 

    The new brand builds on our past, reflects the deep roots and values of both brands, and is underpinned by the feedback from our people and members who told us they wanted us to continue to put people first.  

    People First Bank reflects our continuing focus on delivering positive change for our members, communities and people, while underscoring our ongoing commitment to being a purpose-driven, customer-owned alternative to the listed banks.